Consumer’s need for immediate gratification may prove difficult for haute couture designers. Should they try to adapt, or innovate a new structure?
Predictions for haute couture seem indefinable in the current state of the global market. Following the news that Versace has chosen to not to show at Paris Fashion Week 2017, other luxury brands may follow in dropping haute couture from their show lineup.
Independent reported the world’s richest shoppers have started overlooking Paris as their retail destination. These statistics paired with the increasingly popular “see-now, buy now” platform means designers must innovate their haute couture fashion shows to bring intrigue to consumers and buyers.
Haute couture may move in the direction of invite-only private showings, or individually designed pieces for clientele. This may bring resurgence to the elitism that previously dominated fashion, before off-duty models and street style became the “do” styling moves.
Fashion’s move to satisfy all clientele, whether they seek custom work or impulse buy opportunities shows just how flexible brands must be. Their luxury branding and heritage can no longer suffice as the only means of inspiring sales.
In an interview with The Business of Fashion, fashion guru Suzy Menkes explained, “Global fashion is beginning to recognize hard work in large numbers. Global fashion is beginning to recognize that real luxury is the work of human hand. Everything’s gone full circle in a hundred years.”