When a stylish gal wants to show her support for a cause, why wouldn't she reach for a simple graphic tee? From the runway to Facebook, we've seen protest tees make a comeback.
Last year, activism had a major moment in fashion. Dior featured a tee boasting a feminist message (paired with a sheer black skirt adorned with luminous metallic outlines all over - definitely a hit). Shailene Woodley raised a successful campaign for Standing Rock selling printed hoodies and tees.
Let's be realistic here, keeping in mind graphic tees are not new territory. There have been screen printed tees in casual wear for decades. But what's different here the new-age combination of internet campaigns, money and product. We see opportunities for a new platform combining fashion and activism - and we're probably on board.
With the approach like Dior's, it's a lot less hands-on. No one is directly benefitting from the message, it's thought to simply add a bit of sass to a look. Direct sale campaigns are different in that they require transparency. There are lots of frauds out there, but even the ones considered legitimate bear no significant burden of responsibility.
Dior delivered a chic juxtaposition of a completely understated tee and a glamorous skirt. Thanks to Woodley, we coveted a simple black tee to support a grassroots campaign with a great cause. What will be the next eye-catching statement? That of course, has yet to be determined. Woodley's campaign sales remain open, as does the interpretation of the use of the campaign earnings.
Will you stock your wardrobe with any activism tees this year? Whether or not you're on board from a style perspective, we must be conscious of the ethics behind campaign spending.