New York Bridal Fashion Week: PRM Recap

It's been a little over a week since bridal fashion week ended in New York City. From bold trends to show shake-ups, the weekend of wedding wear showed buyers and designers that newness isn't just on the horizon - it's already here. With the closing of a major bridal market, buyers and designers alike are sailing through uncharted territory.

At The Knot Couture Show, Perry Rose Media made our way to Tadashi Shoji, Victoria Spector and Catherine Kowalski - just to name a few. We first checked in to obtain Press passes, then made our way to the five floors of booth-packed spaces. While most booths echoed with blush underskirts and intricate lace appliques, some of the featured designers dared to play with color and texture, resulting in a sophisticated sense of romance. Far from the traditional or princess bride, most designers featured a variation of slim cascading skirts, plunging necklines and even colorful embroidery. Dazzling bling did make its way into accessories, offering a bold contrast to the more minimalist offerings. This market offered buyers a variety of aesthetic and price points, making it a one-stop shop for variety and availability of designers from the United States and abroad.

Over at The London Hotel, high-end couture gown designers and accessory artisans displayed their newest collections in the tasteful comfort of a private suite. With a roster of which suites held what designer, Perry Rose Media embarked on a floor-jumping excursion of brand name bridal magnificence. The atmosphere was notably different - the hotel offered a hands-off experience where attendees enjoyed private, appointment-driven collection showings and intimate discussion with designers about their inspirations and design techniques. Elevated price points brought in a particular market of buyers, who expect a heightened level of prestige from the presenting designers. Perry Rose Media attended a private viewing of Ines Di Santo's new collection, boasting designs with airy elegance contrasting structured silhouettes, delivering ultra-romantic allure. Dramatic back designs, full-length trains and curve-hugging fits reigned supreme for all couture designers. The fashion-forward designers all expressed the desire to provide their bride with her dream dress - meaning no detail was left unattended.

Note: if ever you have the opportunity to enjoy the grandeur of The London, be sure to grab a signature cocktail in The London Bar. 


With the close of bridal market at Piers 92/94, this season had everyone feeling a little on-edge, unsure what to expect. We spoke with many designers who described their days at market as "slow" - we predict this to be a case of buyers not knowing where to go. It seems as though designers will have to align themselves with relatable design aesthetic and price point to maximize their experience and opportunity at their market. As plans begin to unfold for the biggest season for bridal - Fall market - we look forward to see who goes where.