What is PR?
Public relations (PR) is a strategic communication process that builds mutually beneficial relationships between brands and the public, most importantly with their target market. PR is social media management, branded content, establishing a voice, distributing news, planning events, developing an aesthetic, keeping up on SEO and algorithms, fostering relationships, producing content, connecting with journalists and bloggers, living by editorial calendars - and more.
Does it work?
If you remember a company's jingle, phone number, logo, or any other form of media associated with said company, you've experienced a successful PR campaign. PR does work - but it is not an instantaneous return on investment. Successful PR takes a lot of strategy, commitment, perseverance, creativity and connections. This is why it is so important to hire the right agency.
In this day and age, we're used to instant gratification. Click, tap, swipe - and bam - we see, buy and engage with what we want. Successful PR does not and can not happen over night.
Building brand loyalty, consumer trust and brand recognition can take months, or even years.
When choosing a PR agency, select professionals who you feel comfortable developing an on-going working relationship with, whose creative and strategic eye can deliver on your goals.
PR clients are exclusive with Perry Rose Media for at least one year.