In this climate, with elections nearing and general discontent with the way society is running, it can be hard to avoid political conversation. Even in the fashion, beauty and bridal business, the current situation and political climate is resonating with and effecting both prices and options for consumers.Read More
If you were to determine the three most important aspects of communication for your business or brand, hands down they would be PR, marketing and advertising. While this trio is often in sync and always interconnected, they also stand firmly alone in what their goals, objectives and work look like.Read More
Bonus: if you use Squarespace, here's how to verify and claim your website on PinterestRead More
With New York Bridal Fashion Week just a few weeks away, now is the time bridal designers are working hard to get the final details in order. The last thing you want to worry about is building a solid playlist - or worse - a NOT solid playlist. Here are some of the jams #TeamPRM will be jammin’ out to all weekend.Read More
As they say, hindsight is 20/20; after we complete projects, analyze data and report results, we’re able to learn what did and did not work, how, why, etc. Rather than seeing negative results as mistakes, it’s important to find takeaways to turn them into lessons.Read More
Unless you're a photographer, graphic designer or are just really good and whipping up all your own content, chances are you have or regularly partner with creative vendors for content. Whether these are collaborative styled shoots or paid content shoots, it's very often necessary to bring in someone else to create your content. This doesn't just go for visuals either - content is also all the lovely copy you're reading right now! Here are a few tips I have for you to keep your branding in check and keep your aesthetic consistent even if you curate more than you create.Read More
If there's one thing that'll keep bridal designers up at night, it's bridal market. It's one heck of an expense with little promise of ROI - both time and financial. But it's essential and expected - so in preparation of this highly anticipated new collection bridal showcase, a solid PR strategy is everything.
PR services can cover a multitude of needs in press and public outreach, communications, partnerships, productions and more. Here are three basic PR services worth investing in, which are great starting points for brands who haven't worked with a PR company before.
Keep in mind, services, packages and prices vary greatly per city, state and country. These recommendations are based off our service list and baseline budgets.Read More
I first put this information together for my summer intern, but thought it would be a great educational opportunity to help you understand what influencer marketing is, and why it's an essential area of discussion in marketing for virtually every company.
June 26: Last week, I talked to you about timelines to keep your big day running smoothly. This week, I want to discuss and kindly educate about how to select the perfect hair and makeup team (because you deserve it!).Read More
Last month kicked off the 'wedding season' as bridal and wedding professionals know it. With continuous heat waves and humidity-ridden temperatures in Dayton, it's the perfect time to talk about summer wedding hair styles. Are these really all that different from wedding hair styles in the winter or spring? You betcha.Read More
Facebook's algorithm can be one of the trickiest digital equations to understand and interpret - let alone beat. Just when you think you've nailed it, a new update can send your page's engagement into a black hole.Read More
At some point or another, agencies will likely run have an idea for a client campaign or project that requires outside help to ensure a flawless execution. Hiring creative experts from a related industry, whether they be commissioned or collaborative, open up the breadth of what an agency can provide. I’ve found success partnering with illustrators, photographers, graphic designers, makeup artists, hair stylists, bloggers and stationers.Read More
Budgets are one of the toughest obstacles when it comes to a successful Bridal PR campaign. Accessibility to contacts, distribution channels and reporting tools aren't easy to get around paying for - but costly editing and photo building software definitely are. Here are 3 websites and digital tools I use for creating free, quality visuals.
Here's what bridal designers need to know about styled shoots.Read More
Bridal editors are unique in that their market is entirely niche and occasion-driven. Media coverage in this space focuses on serving the interests of many different types of individuals who are connected by a singular event – the wedding. While this makes for an easier time when developing highly-targeted pitches that solve the myriad needs facing brides, grooms, “the couple” and the extending wedding party, bridal media operates in a highly competitive industry; the U.S. wedding industry hit $72 billion in revenue in 2016.Read More