Budgets are one of the toughest obstacles when it comes to a successful Bridal PR campaign. Accessibility to contacts, distribution channels and reporting tools aren't easy to get around paying for - but costly editing and photo building software definitely are. Here are 3 websites and digital tools I use for creating free, quality visuals.
PICMONKEY PHOTO EDITING
I'm all for keeping things natural and a lot less photoshopped, but sometimes a splash of faux tan or texture-smoothing layers make a photo look a lot more appealing. I love PicMonkey's basic makeup touch up tools (especially spray tan and blush). I also love their filters tool which can be adjusted on a scale of 0-100% for intensity.
BUSINESS STOCK PHOTOGRAPHY
Stock photos come in use for a number of different purposes - commercial marketing, blogging (see above), social media and even on websites. High-quality stock photography such as that from Getty Images can be pretty pricy for a small budget, but fortunately there are a number of free sites out there with solid stock photo options. Keep in mind: a lot of these sites will have the same photos, and some a limited assortment for particular topics. Two sites I use are Pexels and Unsplash.
CANVA SOCIAL MEDIA TEMPLATES
Another one of my favorite photo editing websites, Canva has a fantastic selection of pre-built social media templates. Instagram, Facebook, Twitter and Pinterest are all included, and their large selection of free graphic design templates allow you to make high-quality marketing materials in just minutes. The best part: with the dimensions already mapped out, you won't have to worry about cropping or zooming the graphic as you're posting.
I constantly educate myself on current social trends, SEO tactics, and editor requests. If you're interested in learning more about how I can help you create better content for social media, you can get in touch with me here. Hope to hear from you soon!