PR services can cover a multitude of needs in press and public outreach, communications, partnerships, productions and more. Here are three Bridal PR services worth investing in, which are great starting points for brands who haven't worked with a PR company before.
Keep in mind, services, packages and prices vary greatly per city, state and country. These recommendations are based off our service list and baseline budgets.
PRESS RELEASE WRITING + DISTRIBUTION
If your press needs are centered around writing and distributing news, hiring a PR agency can be a great way to make the most of your message. You can see some of our past press releases on our Press Release page. Having experience working in a newsroom, with e-commerce copywriting teams, branded press distribution and branded blogging, I'm confident my writing skills will bring your announcement to live in an engaging, search-friendly way. This service for us starts at $100 per release + distribution costs.
MANIFESTING THE BRAND AESTHETIC
One of my clients is often telling me they're being complimented for the content on social media. Two years ago, this brand didn't even have an Instagram page. The evolution of a brand is now reliant on digital visual experiences with its audience. By creatively directing productions (including everything from booking models to photographers to studio space), I keep a consistent undertone with each of my clients' projects. I incorporate mood boards, styling and beauty notes and story-telling art direction into all Perry Rose Media productions. Our content photo shoots require a minimum $1,000 budget. My creative direction and production rate starts at $500.
PARTNERSHIPS AND PAY-TO-PLAY
If you're looking for a few kudos and to up your press page, partnerships and pay-to-play press features are a no-brainer. They are, however, costly - but the return on investment has incredible potential -- the market was estimated to be worth $2 billion in 2017 and is set to reach $10 billion by 2020. Marketing on social media has diverse options - but it's best to start with a solid goal before shelling out cash to just any influencer with a high follower count. Styled shoots are another fantastic opportunity to garner some press. If you're curious how your collaboration can turn into valuable press features, check out my styled shoot guide here. I recommend $2,000 investment for a microinfluencer campaign and minimum $5,000 for celebrity gifting, placement and partnerships.