How Bridal PR works - the lasting impact of earned press for marketing
Last year for New York Bridal Fashion Week (#NYBFW) we secured press that has continued to lived on eight months later. Our client, Hyacinth Bridal, debuted their line’s first collection at The Fringe Collective last fall. Perry Rose Media scheduled Wedding Wire to stop by the James Hotel - NoMad to photograph the collection.
Not only was it an exciting moment to connect in-person to extremely notable press'; it was an opportunity to boost Hyacinth’s signal at bridal market through social media, tagging Wedding Wire’s photographer in their Instagram stories.
NYBFW was hosted the first weekend in October, but the attention for Hyacinth didn’t stop there. Months after bridal market wrapped, we saw features in Wedding Wire’s beach-themed listicles.
Following their publishing of the article, Wedding Wire went on to share the photo of Hyacinth’s dress to their Pinterest page, which has over 338K followers.
As you can see, the valuable impact of Perry Rose Media’s PR efforts extended far from the visit from Wedding Wire’s photographer. The impact of PR and its long-term ROI is seen through the results, which are cumulative. The more press you earn, the more press will follow.
We saw the same results with Celia Grace’s Wild Wood Collection campaign. After Perry Rose Media distributed news wires and press releases, we were able to garner enough attention through outlets such as TrendHunter and Fashion Network, among others, to land a print feature in Modern Luxury Weddings Chicago. In celebration of Earth Day, Celia Grace was featured by British Vogue, which was a huge win following all our team’s efforts in securing press.
Our team is ready to take on the next big PR project in the world of bridal. Our team has been trend forecasting and strategizing the best opportunities for our new clients. If you’re ready to step up your game, our bridal PR team can take your inquiries here.