Say yes to the pitch: 5 tips for bridal media and wedding blogs

Bridal editors are unique in that their market is entirely niche and occasion-driven. Media coverage in this space focuses on serving the interests of many different types of individuals who are connected by a singular event – the wedding. While this makes for an easier time when developing highly-targeted pitches that solve the myriad needs facing brides, grooms, “the couple” and the extending wedding party, bridal media operates in a highly competitive industry; the U.S. wedding industry hit $72 billion in revenue in 2016.

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