How to find and leverage creative experts to help expand agency capabilities

At some point or another, agencies will likely run have an idea for a client campaign or project that requires outside help to ensure a flawless execution. Hiring creative experts from a related industry, whether they be commissioned or collaborative, open up the breadth of what an agency can provide. I’ve found success partnering with illustrators, photographers, graphic designers, makeup artists, hair stylists, bloggers and stationers.

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3 free digital tools and websites to leverage strong visuals in Bridal PR

Budgets are one of the toughest obstacles when it comes to a successful Bridal PR campaign. Accessibility to contacts, distribution channels and reporting tools aren't easy to get around paying for - but costly editing and photo building software definitely are. Here are 3 websites and digital tools I use for creating free, quality visuals.


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Say yes to the pitch: 5 tips for bridal media and wedding blogs

Bridal editors are unique in that their market is entirely niche and occasion-driven. Media coverage in this space focuses on serving the interests of many different types of individuals who are connected by a singular event – the wedding. While this makes for an easier time when developing highly-targeted pitches that solve the myriad needs facing brides, grooms, “the couple” and the extending wedding party, bridal media operates in a highly competitive industry; the U.S. wedding industry hit $72 billion in revenue in 2016.

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