If you follow me on Instagram, you’ve probably seen my recent post about strategic partnerships. My view on partnerships and collaborations expands beyond mutual financial gain or creative expression (either of which are truly the best way to approach a partnership.)
Client experience can and should function in this space and conversation; therefore, it should exist in your business planning.
Here are a few examples of recent PRM strategic partnerships:
Hyacinth Bridal partnered with Rachel Keppeler designs for their 2019 Look Book which was planned, styled and directed by Perry Rose Media (Rachel was generous to also supply a digital discount coupon to Hyacinth’s NYBFW guests)
What makes the partnership strategic?
First, I thoughtfully selected the items and brands I work with to be relevant to my client’s brands and their guests. These partnerships can elevate the client experience in a number of ways. The jewelry and accessories ‘complete’ the look for the look books and photo shoots, while effortlessly showcasing the styling and design of the accessories - to be seen by brides and buyers alike. The PR gift samples were travel-friendly, natural skincare gifts which I can personally say I’ve used and vouch for 100%. Our gift sponsors were able to get their products directly into the hands of individuals who would be keen to enjoy their concepts and sample items thoroughly.
Unbelievable Skincare is a handcrafted natural skincare line - a beautiful mirror to Celia Grace’s handcrafted wedding dresses. Their small batch craftsmanship mirrors Celia Grace’s made to order bridal gowns and separates. Not to mention the owner Pamela is a wonderful human! ♡
Olga’s Organics, whom we’ve worked with on a number of occasions - including using their translucent face powder and kabuki makeup brush on countless photo shoot sets! - supplied gorgeous lip tints that are the perfect fix to dry, chapped lips and escaping cakey color.
A few other forms of strategic partnerships focused on client experience:
Partner with on-brand product companies for gifting opportunities
Aligning with companies who share your ethics and aesthetics for charitable events make for great targeted news opportunities, network growth and general good vibes
Maintain your partnerships with your #friendors - offer consistency in your content and communications by utilizing the skill set of your peers who you happen to love! *Whether it be working with a curated selection of photographers (content), exchanging wholesale price points for products (gifts), exchanging or bartering services (budget-friendly), or even something unique in your own relationships - find your people, build your repertoire and share the love
Giveaways are a great way to build email lists or motivate individuals to complete a call-to-action, especially through social media. Partnering with brands who share your ethics, aesthetics or goals can lead to major benefits for all parties with a relatively low investment in the marketing