Posts tagged Public relations
4 lessons learned this year as a solopreneur publicist

As they say, hindsight is 20/20; after we complete projects, analyze data and report results, we’re able to learn what did and did not work, how, why, etc. Rather than seeing negative results as mistakes, it’s important to find takeaways to turn them into lessons.

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How to find and leverage creative experts to help expand agency capabilities

At some point or another, agencies will likely run have an idea for a client campaign or project that requires outside help to ensure a flawless execution. Hiring creative experts from a related industry, whether they be commissioned or collaborative, open up the breadth of what an agency can provide. I’ve found success partnering with illustrators, photographers, graphic designers, makeup artists, hair stylists, bloggers and stationers.

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