Endless opportunity - or impossible engagement?
Pinterest - a go-to for wedding inspiration, hair styles, recipes, workouts and more - hands virtually endless (and most importantly, non-expiring) opportunities for both product and service-based industries. Being that you can apply very little effort into Pinterest with a very responsive return, it’s worth working out a strategy (or planning one out with your VA) to tackle Pinterest for the rest of 2018 and build a solid workflow that you can continue to use next year.
Analytics tracking, audience response and engagement reports
If you’re using a business account on Pinterest, you’ll get a quick snapshot of your audience analytics each time you visit a page or log-in (note: your monthly viewers info is public.)
Taking a deeper look into your analytics (see photo below for reference) will give you a better view of how your Pinterest is communicating and connecting an audience with your website, which content is most popular, paid boost recommendations for exposure, etc. Your total audience includes all users who have seen or engaged with any of your Pins in the last 30 days.
You’ll notice in the drop down menu a new feature for Pinterest analytics and reporting is a new feature - Audience Insights. One thing PR agencies and social media management companies will appreciate about this feature is the ability to export analytics reports as a CSV!
The new feature breaks down the specifics of your audience’s location, categorical interests, age, and much more. If you’ve been unsure how to target an audience through paid posts on Pinterest, this information will undoubtedly help you narrow down your selections and options for a well performing post. In this section you can actually create a campaign with Pinterest Ads for a specific call to action, budget, goal monitoring, etc.
Creating pins for blog posts, info graphics, products, portfolio, etc.
If you’ve ever read my post about free tools that will help you create strong visuals, you know that I love Canva - I once even got a shout out from them for mentioning them in the post! Canva makes it so easy to create a beautiful graphic on Pinterest (and every other platform) with hardly any effort at all. Not only do they have pre-built templates with the proper pixel sizing for Pinterest posts, but there are also pre-built layouts to drag-and-drop your photos, adjust colors and fonts, and totally customize and brand the look of your graphics.
What the heck should I post on Pinterest and repin?
If you’re in a service based business such as makeup artist, hair stylist or wedding photographer, think of Pinterest as an opportunity for your portfolio to become inspiration. Make a board for particular styles, looks, and locations. Upload pins that link to blog posts about your sessions, tips and tricks or professional advice. If you’re a product based company, your ability to yield direct sales is NOT worth passing up - whether it be testimonials, before/after’s, product shots, etc. the ability to convert sales passively is essential to growth and stability in any business.
Repinning is a great way to expand the content on your Pinterest page, but I recommend keeping repins non-existant on boards you’re using to showcase your own work - your audience may not be able to understand the difference and you don’t want to claim anyone’s work as your own! How do you get around that? Well, I have manicure, interior design and hair styling pin boards that are kept #inpso only. Then I also have a pin boards for blog posts on my website as well as photo shoots I planned, styled, creatively directed and had published.
Last but not least, here’s how to claim your website on Pinterest if you use Squarespace
Note: there will be similar processes for every type of website, however there is a secondary option not mentioned here
Log into Pinterest, click on your profile image in the right hand corner, and click on "settings"
Scroll down until you see "Claim Website"
Enter your website URL and click "claim website"
When a pop-up box appears, copy the code in the "Add an HTML tag" section. Don’t close the window!
In a separate window, log into the backend of your Squarespace website
Go to "Settings" and scroll down to "Advanced"
Click on "Code Injection" and paste the previously copied code into the "Header" section. Don’t forget to hit save!
Go back to your Pinterest tab and complete the prompts on Pinterest; click "next" followed by "submit"
Pinterest will send you a confirmation email within 24 hours - however I was verified in less than 2 minutes!