Why now is the perfect time to invest your dollar into independent, local brands

In this climate, with elections nearing and general discontent with the way society is running, it can be hard to avoid political conversation. Even in the fashion, beauty and bridal business, the current situation and political climate is resonating with and effecting both prices and options for consumers.

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The differences and symbiotic relationship between PR, Marketing and Advertising

If you were to determine the three most important aspects of communication for your business or brand, hands down they would be PR, marketing and advertising. While this trio is often in sync and always interconnected, they also stand firmly alone in what their goals, objectives and work look like.

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Strategic partnerships can elevate your client experience - here's how

If you follow me on Instagram, you’ve probably seen my recent post about strategic partnerships. Here, I’m going a bit further into detail about my work in this area and how to use these relationships to elevate your clients’ experience with your brand.

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The ultimate NYBFW playlist: What to jam to during bridal market

With New York Bridal Fashion Week just a few weeks away, now is the time bridal designers are working hard to get the final details in order. The last thing you want to worry about is building a solid playlist - or worse - a NOT solid playlist. Here are some of the jams #TeamPRM will be jammin’ out to all weekend.

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4 lessons learned this year as a solopreneur publicist

As they say, hindsight is 20/20; after we complete projects, analyze data and report results, we’re able to learn what did and did not work, how, why, etc. Rather than seeing negative results as mistakes, it’s important to find takeaways to turn them into lessons.

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How to keep your content consistent when you curate as much or more than you create

Unless you're a photographer, graphic designer or are just really good and whipping up all your own content, chances are you have or regularly partner with creative vendors for content. Whether these are collaborative styled shoots or paid content shoots, it's very often necessary to bring in someone else to create your content. This doesn't just go for visuals either - content is also all the lovely copy you're reading right now! Here are a few tips I have for you to keep your branding in check and keep your aesthetic consistent even if you curate more than you create.

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Let's talk New York bridal market - and why it's crucial to have a bridal PR strategy in place NOW

If there's one thing that'll keep bridal designers up at night, it's bridal market. It's one heck of an expense with little promise of ROI - both time and financial. But it's essential and expected - so in preparation of this highly anticipated new collection bridal showcase, a solid PR strategy is everything

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Want even more insider PR knowledge + the opportunity to seek advice? Join Perry Rose Media Insiders

To better connect with my audience (beyond potential clients!) I wanted to start a Facebook page where we can chat directly, I guide discussion through prompts, I share tips, tricks and essential PR knowledge. To request to join, click this link! I can't wait to meet you! 

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3 basic Bridal PR services to boost your brand's prominence

PR services can cover a multitude of needs in press and public outreach, communications, partnerships, productions and more. Here are three basic PR services worth investing in, which are great starting points for brands who haven't worked with a PR company before.

Keep in mind, services, packages and prices vary greatly per city, state and country. These recommendations are based off our service list and baseline budgets.

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Our quick-and-fast guide to working with influencers for social media marketing

I first put this information together for my summer intern, but thought it would be a great educational opportunity to help you understand what influencer marketing is, and why it's an essential area of discussion in marketing for virtually every company.

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5 of the best hair styles for summer weddings

Last month kicked off the 'wedding season' as bridal and wedding professionals know it. With continuous heat waves and humidity-ridden temperatures in Dayton, it's the perfect time to talk about summer wedding hair styles. Are these really all that different from wedding hair styles in the winter or spring? You betcha.

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