Our take on the failed Fyre Festival and why it should inspire us to (re)consider our fandom

Unless you’re living under a virtual rock, you’ve probably heard of the failed art and music festival, the Fyre Festival. What was supposed to be an elitist opportunity to see epic live performances and bump elbows with the upper echelon turned into a failure that has left most people in awe of how it ever got so bad.

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SNEAK PEEK: Our all-new branding photos have arrived! Check 'em out

Chelsea Hall took Perry Rose Media’s first branded photos and head shots, and I’m so excited to have had her take updated photos. She does an incredible job of capturing the ‘essence’ and rawness of life in front of the camera. I hope you enjoy these photos as much as I do!

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Why now is the perfect time to invest your dollar into independent, local brands

In this climate, with elections nearing and general discontent with the way society is running, it can be hard to avoid political conversation. Even in the fashion, beauty and bridal business, the current situation and political climate is resonating with and effecting both prices and options for consumers.

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The differences and symbiotic relationship between PR, Marketing and Advertising

If you were to determine the three most important aspects of communication for your business or brand, hands down they would be PR, marketing and advertising. While this trio is often in sync and always interconnected, they also stand firmly alone in what their goals, objectives and work look like.

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Strategic partnerships can elevate your client experience - here's how

If you follow me on Instagram, you’ve probably seen my recent post about strategic partnerships. Here, I’m going a bit further into detail about my work in this area and how to use these relationships to elevate your clients’ experience with your brand.

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The ultimate NYBFW playlist: What to jam to during bridal market

With New York Bridal Fashion Week just a few weeks away, now is the time bridal designers are working hard to get the final details in order. The last thing you want to worry about is building a solid playlist - or worse - a NOT solid playlist. Here are some of the jams #TeamPRM will be jammin’ out to all weekend.

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4 lessons learned this year as a solopreneur publicist

As they say, hindsight is 20/20; after we complete projects, analyze data and report results, we’re able to learn what did and did not work, how, why, etc. Rather than seeing negative results as mistakes, it’s important to find takeaways to turn them into lessons.

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How to keep your content consistent when you curate as much or more than you create

Unless you're a photographer, graphic designer or are just really good and whipping up all your own content, chances are you have or regularly partner with creative vendors for content. Whether these are collaborative styled shoots or paid content shoots, it's very often necessary to bring in someone else to create your content. This doesn't just go for visuals either - content is also all the lovely copy you're reading right now! Here are a few tips I have for you to keep your branding in check and keep your aesthetic consistent even if you curate more than you create.

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Let's talk New York bridal market - and why it's crucial to have a bridal PR strategy in place NOW

If there's one thing that'll keep bridal designers up at night, it's bridal market. It's one heck of an expense with little promise of ROI - both time and financial. But it's essential and expected - so in preparation of this highly anticipated new collection bridal showcase, a solid PR strategy is everything

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