Through our growth as an agency, we’ve accepted clients and projects that were'n’t reflective of a price that our team was truly worth. It can be hard to say no to small sums of money when nothing else is coming in, but limiting your beliefs about your capabilities and worth is simply toxic.
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Experiencing a plateau with your blog? Don’t waste time being stumped - refocus your energy onto improving current features.
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Are you a blogger or influencer? A media kit is essential to your business wardrobe. Learn how to make one!
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Unless you’re living under a virtual rock, you’ve probably heard of the failed art and music festival, the Fyre Festival. What was supposed to be an elitist opportunity to see epic live performances and bump elbows with the upper echelon turned into a failure that has left most people in awe of how it ever got so bad.
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Chelsea Hall took Perry Rose Media’s first branded photos and head shots, and I’m so excited to have had her take updated photos. She does an incredible job of capturing the ‘essence’ and rawness of life in front of the camera. I hope you enjoy these photos as much as I do!
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While an epic logo can become iconic in its own right, high-quality imagery depicting you and your team can drive your social media engagement through the roof.
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Curious about PR, but not sure if you’re ready to bring on an agency? Check these tips to assess your options.
Read MoreHere are 19 trends to keep in mind for 2019 from Pinterest’s 100: Top Trends for 2019
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In this climate, with elections nearing and general discontent with the way society is running, it can be hard to avoid political conversation. Even in the fashion, beauty and bridal business, the current situation and political climate is resonating with and effecting both prices and options for consumers.
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If you were to determine the three most important aspects of communication for your business or brand, hands down they would be PR, marketing and advertising. While this trio is often in sync and always interconnected, they also stand firmly alone in what their goals, objectives and work look like.
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Bonus: if you use Squarespace, here's how to verify and claim your website on Pinterest
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If you follow me on Instagram, you’ve probably seen my recent post about strategic partnerships. Here, I’m going a bit further into detail about my work in this area and how to use these relationships to elevate your clients’ experience with your brand.
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With New York Bridal Fashion Week just a few weeks away, now is the time bridal designers are working hard to get the final details in order. The last thing you want to worry about is building a solid playlist - or worse - a NOT solid playlist. Here are some of the jams #TeamPRM will be jammin’ out to all weekend.
Read MoreAs they say, hindsight is 20/20; after we complete projects, analyze data and report results, we’re able to learn what did and did not work, how, why, etc. Rather than seeing negative results as mistakes, it’s important to find takeaways to turn them into lessons.
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Unless you're a photographer, graphic designer or are just really good and whipping up all your own content, chances are you have or regularly partner with creative vendors for content. Whether these are collaborative styled shoots or paid content shoots, it's very often necessary to bring in someone else to create your content. This doesn't just go for visuals either - content is also all the lovely copy you're reading right now! Here are a few tips I have for you to keep your branding in check and keep your aesthetic consistent even if you curate more than you create.
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If you're looking for pitching angles you can use in your business, are curious about how to build contacts and gather resources, you don't want to miss this! Click here to join ♡
Photo by Chelsea Hall Photography
If there's one thing that'll keep bridal designers up at night, it's bridal market. It's one heck of an expense with little promise of ROI - both time and financial. But it's essential and expected - so in preparation of this highly anticipated new collection bridal showcase, a solid PR strategy is everything.
To better connect with my audience (beyond potential clients!) I wanted to start a Facebook page where we can chat directly, I guide discussion through prompts, I share tips, tricks and essential PR knowledge. To request to join, click this link! I can't wait to meet you!
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PR services can cover a multitude of needs in press and public outreach, communications, partnerships, productions and more. Here are three basic PR services worth investing in, which are great starting points for brands who haven't worked with a PR company before.
Keep in mind, services, packages and prices vary greatly per city, state and country. These recommendations are based off our service list and baseline budgets.
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I first put this information together for my summer intern, but thought it would be a great educational opportunity to help you understand what influencer marketing is, and why it's an essential area of discussion in marketing for virtually every company.
